When it comes to satisfying customers, home insurance providers in Quebec are outperforming insurers in Ontario, the Atlantic region and Western Canada, a new survey has found.
Quebec residents gave home insurance companies in the province a score of 800 on a 1,000-point scale, according to J.D. Power’s latest edition of its Canada Home Insurance Satisfaction study. Incidentally, Quebec also offered the lowest average premium rates out of all the survey regions: $984 per year.
Meanwhile, home insurers in Ontario and the Atlantic region received a score of 753, and insurers in Western Canada fell in last place, with a score of 740. Customers in the Ontario and Atlantic region pay an average of $1,260 in annual premiums, while customers in Western Canada pay slightly less — $1,248.
J.D. Power’s annual survey asks Canadians to take five factors into account when assessing the level of satisfaction they got from their insurance provider. These factors include the products and policies offered; price; billing and payment; customer service in general; and how claims are dealt with.
Here’s a look at the top companies in each region with respect to customer satisfaction:
The Personal (830)
Industrial Alliance (824)
Ontario and the Atlantic region
The Co-Operators (791)
RBC Insurance (774)
The Co-Operators (779)
TD Insurance (749).
“Insurers who want to increase market share as well as attract and retain customers need to shift focus and improve in areas that most influence customer satisfaction,” said Tom Super, director of the insurance practice at J.D. Power.
“Highly satisfied customers have better policy lifetime expectancy scores and are much more likely to recommend their insurer to friends or family.”