We believe in helping people make smarter decisions with their money.

Our Mission

Our mission is to simplify the financial landscape for Canadians by connecting consumers with the lowest possible rates and products in the market, ensuring that everyone has the tools and information required to achieve their financial goals.

Who are we

LowestRates.ca is a Canadian fintech company founded in 2012 by co-founder and then-CEO Justin Thouin and based in Toronto, Ont.

Rates.ca acquired LowestRates.ca in September 2021.

Lowestrates.ca is a free and independent service that helps people save time and money by allowing them to compare insurance, credit cards, mortgages, and loans offered by North America’s leading financial institutions.

Our team of experts is committed to providing up-to-date information and resources to guide consumers through their financial choices.

As featured in

Why LowestRates.ca is Popular

Our popularity stems from our user-friendly platform that allows consumers to compare rates quickly and effortlessly. We are committed to transparency, offering comprehensive insights into various financial products, which helps users make well-informed decisions without any hidden agendas.

History of the Brand

Founded in 2012, LowestRates.ca started with a simple goal: to offer Canadians a tool to compare financial products, be it auto insurance quotes, mortgage rates or home insurance. Since our inception, we have grown significantly, continually expanding our services and partnerships to better serve the needs of our users.

How We Make Money

LowestRates.ca operates on a commission-based model, earning revenue when users choose to engage with our partners after comparing rates using our tools. This ensures that our recommendations are unbiased and focused solely on finding the best options for our users, solidifying our commitment to transparency and consumer advocacy. Our tools show competitive rates and information, which are available to our customers free of charge. We are compensated by our partners when you connect with them through our site for the products you find online.

Part of the Rates.ca Group Ltd. Family

LowestRates.ca is proud to be a part of the Rates.ca Group Ltd. family, a leading Canadian comparison platform dedicated to enhancing consumer finance. This affiliation allows us to leverage shared resources and expertise, providing our users with an even broader selection of financial products and services. Being part of this esteemed group strengthens our commitment to delivering exceptional value and support to Canadians, ensuring they have access to the best rates and tools available in the market. Together, we continue to champion transparency and consumer empowerment, helping individuals and families make informed financial choices with confidence.