Aeroplan will partner with leisure airline Air Transat, announced Aimia, the loyalty program’s parent company, on Tuesday.
Starting July 2020, Aeroplan members will be able to earn and redeem points via all Air Transat flights and vacation packages.
The announcement comes only four days after Aimia agreed to partner with Toronto-based airline Porter. The partnership with Porter, also set to start July 2020, will replace the airline’s existing, in-house loyalty program, VIPorter, with Aeroplan. VIPorter members will see their points automatically convert to Aeroplan Miles when the partnership comes into effect.
In addition, up to 60% of Porter seats will be offered for customers purchasing their flights with miles. The seats will be sold at fixed-rate prices.
It’s been a dramatic year for Aeroplan. Last May, Canada’s largest airline, Air Canada, announced that it would be cutting ties with the loyalty program and replacing it with an in-house program of its own. Aeroplan members have until June 29, 2020, to earn miles via Air Canada flights.
In March, gas station chain Esso also said that it would be axing its partnership with Aeroplan at the end of spring, swapping the loyalty program out for PC Optimum.
These losses shook the confidence of some Aeroplan members, who worried that the loyalty program would cut the value of miles in response, or even shut down altogether.
But, in recent months, Aeroplan has seemed determined to make a comeback.
Aimia has been steadily acquiring more partners since its Esso announcement, including Amazon and Olympic Air. It also extended a partnership with American Express until 2020. The partnership was originally slated to last until 2018.
Last week, Aimia additionally rejected a $325 million bid from Air Canada, TD, CIBC, and Visa to buy Aeroplan.
For now, it seems like Aeroplan is doing fine. Miles earners need not worry.