Travel

Air Canada to drop Aeroplan and start its own loyalty program in 2020

By: Dominic Licorish on May 11, 2017

Canada’s biggest airline will be cutting ties with Aeroplan and replacing it with its own yet-to-be-named program in 2020.

Air Canada made the announcement Thursday morning. According to the company release, customers have until June 29, 2020 to earn Aeroplan Miles on their Air Canada flights. After that, customers will still be able to redeem their miles with Air Canada, they just won’t be able to earn more Aeroplan miles on Air Canada flights.

Instead they’ll earn points in Air Canada’s yet-to-be-detailed program. The program will offer customers “ additional earning and redemption opportunities, more personalized service and a better digital experience,” said Benjamin Smith, president of passenger airlines at Air Canada.

The company intends the transition to be as smooth as possible, allowing customers to retain the frequent flyer status and benefits they currently have. It’s also what’s playing into Air Canada’s decision to announce this change years before it goes into effect. The company promises to keep customers updated and informed as the date draws near, and for key specifics to be revealed approximately 12 months prior to launch.

As president and CEO Calin Rovinescu said, "Doing the right thing for Air Canada's customers throughout this transition period will be our guiding principle."

The airline is no doubt being careful not to confuse customers after rival Air Miles fumbled its PR in the lead up to its own program changes.

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