InsureMy to Launch Telematics Program to Help Parents Teach Teens to Drive

By: Cliff Ritter on January 30, 2016

Earlier this week Calgary-based insurance brokerage InsureMy announced a landmark new program aimed at creating good driving habits for new drivers.

The New Driver Intelligence program will reportedly provide parents with real-time driving data in order to make them more aware of their teen’s strengths and weaknesses in order to give them coaching.

According to the press release all you will need is a simple plug in telematics device and the system will collect information about drive time, speed, braking, cornering, and more.

InsureMy’s President, Hugh McTavish says the move is just the company’s first step in a plan to promote family driving safety and create positive change in the insurance industry, inspiring other companies to take similar actions. In the UK, programs focused on young drivers yielded great results with a 21 per cent reduction in dangerous driving incidents and 40 per cent drop in crash rate for drivers using telematics.

The program is set to launch in early 2016 across Alberta and Ontario.