During this time, volunteers at MADD will be distributing millions of red ribbons to the public in their local communities. These red ribbons are a reminder for people to plan their trips home before attending holiday parties, in order to keep the roads safe from impaired drivers. The ribbons also serve as a reminder and a tribute to those who have been killed by drunk drivers. MADD says that every year, there are between 1,200 and 1,500 people killed, and over 60,000 critically injured as a result of impaired driving. The ribbons are encouraged to be prominently displayed by attaching them to cars, key chains, or any purses, briefcases, or backpacks you may carry.
MADD Canada National President Denise Dubyk spoke at the Project Red Ribbon launch on Parliament Hill in
“We are so grateful for the strong support we have received from public officials, police, sponsors like Allstate
Joining Dubyk at the launch was
MADD’s red ribbons are available for purchase on the MADD Canada website, at Chapters book stores,