President’s Choice Financial — usually shortened to PC Financial — is the financial services brand owned by Canadian supermarket retail company Loblaw Companies Limited. Founded in 1996, PC Financial is headquartered in Toronto, Ont., and currently offers two financial products to Canadians: credit cards and insurance.
The insurance products offered by PC Financial include auto insurance, home insurance, pet insurance, and travel insurance. Auto and home insurance are available in Ontario, Alberta, Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland. Pet insurance is available in all Canadian provinces. Travel insurance is available in all Canadian provinces except Quebec.
As a widely recognized and competitively priced consumer brand, President’s Choice has earned the trust of value-seeking Canadians across the country. The financial products offered under the PC Financial brand build upon the company’s reputation of quality and value pricing, making PC Financial a top choice for many savvy consumers.