Aha insurance may be a relatively new player in Canada’s insurance landscape, but their roots run deep. After 25 years in the home and auto insurance industry, CEO Steve Livingstone decided it was time for a new approach. Inspired by the technical innovations that were changing the banking, investing, and retail industries, Livingstone partnered with Waterloo, Ont.-based Ignite Services Inc. to launch aha insurance in 2017. Policies are underwritten by Zenith Insurance.
The mission of aha is simple: usher in a new era of digital insurance that allows Ontario customers to quote, purchase, and manage their policies entirely online. So if you’re ready to find your insurance the same way you find your flights — totally online, while wearing pyjamas — then give aha a try.