Meet Sonnet Insurance
Sonnet launched in 2016 and is headquartered in the technology hub of Waterloo, Ont. It’s a fitting location for a digital-only brand that’s aiming to be Canada's most innovative provider of home and auto insurance.
Insurance that’s straightforward and fast — that’s Sonnet’s motto. It’s also the key to understanding the insurer’s strategy to differentiate itself from the more established players in the marketplace.
Sonnet’s clearly zeroing in on the all-important millennial demographic. Clients can purchase insurance directly through the website: no need to go through a broker. There are three insurance packages to choose from and they’re all fully customizable.
Minimalism and customization are huge trends in retail right now — millennials raised with the internet are increasingly demanding streamlined services — and you’ll find that in Sonnet’s offerings. Policyholders can select and deselect specific features in their policy, which ensures you only pay for the coverage you want and nothing more (or less).
Sonnet offers home and auto insurance in Alberta, Ontario, Quebec, P.E.I., New Brunswick, and Nova Scotia.
In B.C., the company only provides home insurance, since drivers that province are required to purchase car insurance from the provincial government.
Sonnet is owned by Canadian insurance giant Economical Insurance, which was founded in 1871.
The Sonnet advantage
There are a number of ways to save money with Sonnet:
- Find savings by insuring multiple vehicles with Sonnet.
- Bundle your home and auto insurance for savings on both.
- Good driving should be rewarded, so drivers with no recent claims are eligible for discounts.
- Use certified winter tires when roads get frosty.
- Retired and live in Ontario? Congratulations. Insurance just got less expensive for you thanks to Sonnet's special retiree discount for Ontarians.
Unfortunately Sonnet hasn’t made a mobile app available yet, but does offer full service on mobile browsers.
How to submit a claim with Sonnet
To submit a claim, call the 24-7 toll-free number. You’ll be connected with a claims agent. The company advertises that it has more than 600 agents on standby and guarantees you’ll never feel confused during the claims process.
To file a claim by phone: 1-844-SONNET4 (toll-free)
Hours of availability: 24-hours, seven days a week, 365 days a year
What else does Sonnet do?
Sonnet offers a suite of home insurance options including:
Homeowner’s insurance
Condo insurance
Tenant’s insurance- Landlord insurance
Customers who bundle their home and auto insurance with Sonnet may qualify for a discount.
