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Waterloo is often described as a university town because it's home to two of the best schools in Canada, Wilfred Laurier University and the University of Waterloo, as well as one of the Conestoga College campuses. All three schools are located at various points along University Avenue, one of the busiest roads in the city. Highways 8 and 85 run through Waterloo and connect with the Conestoga Parkway that carries on south into Kitchener.

Many of the major roads in Waterloo, including King Street, Weber Street, Westmount Road, and Fischer-Hallman Road run through all of KW, allowing drivers from both cities to easily commute back and forth. Busy roads make driving in Waterloo a challenge, and motorists should have a great car insurance policy before they get behind the wheel. With, Waterloo drivers can get quotes from all the top auto insurers in just minutes.

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Driving in Waterloo.

Most popular cars in Waterloo.

Waterloo's big streets get very busy, so drivers need to rely on vehicles they know and trust. According to our data, here are some of the most common car brands on the roads of Waterloo:

Popular Brands

  1. Honda
  2. Toyota
  3. Volkswagen
  4. Ford
  5. Dodge

Who shops for auto insurance in Waterloo?

The population of Waterloo is approximately 98,000 people, but thousands more might be driving on the road when school's in session. In other words, these roads get congested, increasing the risk of accidents. Do you have the right insurance for navigating the streets of Waterloo?

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Your questions about driving in Waterloo, answered.

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Facts and myths about driving in Waterloo


  • Waterloo is the third member of the Tri-Cities, an affectionate term for the regions of Cambridge, Kitchener, and Waterloo. And even though the two cities share a border, Waterloo is still considered a region separate from Kitchener.
  • Waterloo is the technological heartland of Ontario. In fact, one of the founding companies of the smartphone industry, Blackberry, built its headquarters here.
  • Conestoga Mall is located near the north end of town, off King Street and Highway 85. It's the 3rd largest shopping centre in the Region of Waterloo.


  • Waterloo traffic mainly flows south towards Kitchener. False. Drivers in the region also commute north to their jobs at tech companies like Google and Blackberry.
  • Transit options are limited. False. Waterloo is serviced by Grand River Transit, GO Transit, and VIA Rail.
  • The city is populated primarily by university students with European backgrounds. There's a strong German population, but Waterloo is rapidly becoming home to young immigrants from all over the world.

Waterloo driving tips

  1. Avoid University Avenue at rush hour. Due to the sheer volume of students commuting to and from classes, it's one of the busiest streets in Waterloo. Highway 85 also connects directly with the east end of University Avenue, which adds even more cars to the street during the busy times of day.
  2. Look for alternatives to King Street. King Street runs north-south through the centre of town, running parallel to Waterloo Town Square and extending north towards Conestoga Mall. But when construction causes delays on or near King Street, traffic gets congested. Many local events occur at Waterloo Town Square in the summer, which also shuts down portions of the main road.
  3. Don't visit St. Jacobs market on a Saturday. If busy crowds and heavy traffic aren't your thing, you won't like driving to St. Jacobs market, located at the north end of Waterloo, on the weekend. The market's also open on Thursdays (year-round) and on Tuesdays (in the summer), so you can avoid the heavy Saturday crowds.

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