Esurance has been offering home and auto insurance online to Americans since 1999. It expanded to Canada in 2015, first in Alberta, and then Ontario two years later. It is a wholly owned subsidiary of the Allstate Corporation.
In July 2018, Esurance ceased to offer new policies in Canada and announced that it had sold renewal rights to Ivantage, a brokerage within the Allstate group of companies.
Esurance was an early player in the industry offering insurance policies that can be totally managed online by the policyholder — no need to “sit on the phone or dig through file cabinets,” the company guarantees. The company was part of an emerging category of insurers offering what’s known as direct insurance, meaning that everything you need to manage your policy can be retrieved through Esurance's members-only site. In January 2018, the company announced that new policyholders in Ontario would get a 10% discount upfront for choosing Esurance.
Esurance aimed to make filing a claim as streamlined a process as possible: just upload all the required documentation online. If you had a question you can’t find the answer to online, you could always call one of their claims agents, who were available 24-hours a day.
Esurance’s goal was to simplify the insurance process and to empower consumers to better understand how their rates are calculated and how the claims process works. That’s why most of the content on their site was written in plain English.
Beyond coverage for private passenger vehicles, for Esurance offered insurance for RVs, motorcycles, ATVs, and snowmobiles.