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Learn more about belairdirect insurance.

You might have first heard of Bel Air Insurance if you drove a cab in 1955 in Montreal. In fact, the name is derived from the popular car at the time – the Chevrolet Bel Air. The company got its start when it was founded by the Taxi Diamond Association of Montreal and was meant to protect its 2,000 members who had trouble getting insurance.

That was the case until 1963, when the company offered insurance to all cab drivers, and then 1970 began to provide home insurance as well. Later, Groupe Commassur (a company composed of belairdirect and Groupe Commerce) bought the Bel Air Insurance Company Inc. shares and, in 1984, divested from the Taxi Diamond Association of Montréal.

In 1989, Commassur Inc. was bought by ING Group and by 1996, the company rebranded to belairdirect and launched in Ontario and Quebec. One year later, the company became the first in North America to offer car insurance for purchase online.

In 2015, belairdirect expanded its online capabilities by offering quick insurance quotes within three minutes. Today, the company serves 900,000 clients across Canada.

Belairdirect offers customized auto insurance for drivers in Ontario, Quebec and Alberta and offers smart features that allow you to manage your insurance in the belairdirect app.

Get a quote for belairdirect car insurance online and see how it compares to 50+ other Canadian providers in under 3 minutes on



What other types of insurance does Belairdirect offer?

Along with car insurance, belairdirect offers a number of different insurance coverage types for individuals, groups and businesses.

Home, condo or renters' insurance: Home insurance is offered to Ontario, Quebec, Alberta and BC residents. Protecting your dwelling and belongings is crucial whether you are a homeowner or renter. Belairdirect home insurance can also protect you from personal liability if someone is accidentally hurt or requires medical treatment.

Recreational and seasonal vehicles: Recreational vehicles are only used at certain times a year and for a limited time. They require different types of insurance needs. Belairdirect works with its clients to find the right insurance that meets their needs on these types of vehicles. You can get a recreational vehicle quote by calling 1-833-644-7899.

Belairdirect car insurance discounts

Belairdirect has a variety of insurance options and discounts that drivers can receive through special programs, including:

Multi-vehicle discount: All eligible drivers at the same address can receive up to 15% off their auto insurance, even if they are on different contracts with belairdirect.

Automerit: Belairdirect can monitor driving habits through its app. The safer you are, the more you can save, as far as 25%. Unfortunately, taking risks and driving poorly can also increase your belairdirect auto insurance rates.

Bundling: Combining the insurance of your home and car under belairdirect in this case, could save up to 10% on your home insurance and up to 20% on your car insurance premiums.

Group insurance: Employers can help their employees save by signing up for a group program. Groups can get preferred insurance rates for home and auto coverage, group benefits, and additional discounts.

Over 50: With experience comes rewards. Belairdirect offers discounts for older drivers with a clean driving record, including:

32,327 Canadians

have compared rates and saved money over the last 24 hours

What people say after comparing rates on

April 22
Your agent Nathan was amazing and so…
Your agent Nathan was amazing and so helpful.
Alecia O'Brien
April 19
Prompt response
Prompt response. Good info to make a decision. Helpfull that info was sent to ...
Margaret Bird
April 19
Sean was easy to talk too and very…
Sean was easy to talk too and very informative.
April 19
Good job
The staff was helpful and knew what were doing.
Franziska Pedersen
April 17
Good pricing
Pleasant broker and helpful
April 17
filled out form online less than 5mins…
filled out form online less than 5mins called right away and setup call with bro...
April 16
The Agent was very kind and helpful!
The Agent was very kind and helpful!
Istvan Kiraly
April 16
Great customer care she is good 👍
Great customer care she is good 👍
Anthony Odia
April 15
Simple and clear!!
Fast response ! Friendly knowledgeable staff!
Kent Fewer
April 15
great rep provided all the information…
great rep provided all the information I needed to make an informed choice
April 12
After I got the quotes somebody…
After I got the quotes somebody followed up with me and put me trough with an ag...
Stefan Ciucas
April 12
fast responce
fast responce, great people to talk to explaining everything, What a Great web s...
Larry Rowthorn
April 9
Very helpful advice and great overall…
Very helpful advice and great overall service.
April 6
Easy to deal with and very helpful
Very easy, good use of technology and customer follow up was awesome
Steve Miller
April 6
Easy and friendly process.
Easy and friendly process.
April 5
So good service ,,
So good service ,,, Tammy service me so so good
Son Nguyen
April 5
Very good service.
Very good service.
Tanya Neufeld Eckert
March 30
easy to work with…
easy to work with and find what I needed fast.
Pierre Duprey
March 25
Immediate response
Immediate response
Donald Henderson
March 6
Very helpful team !
Very helpful team !
Shivali Patel
February 15
Super fast seriously half the price!
Super fast seriously half the price of my previous broker. I worked with Khadija...
N. Gul
January 31
Representative was extremely helpful…
Representative was extremely helpful and was able to assist in all our needs.
Laura Dunsford
January 19
I was treated very well
I was treated very well, the person that was helping me was very helpful and fou...
Tim Bob
January 18
Great service
The response to my inquiry was quick. I received a phone call a few hours later ...
Sherri Leclerc
December 4
Quick turnaround
Quick turnaround, I am really happy with the process so far.
Breno Mendonca
November 11
process was easy and professional
The process was easy and professional
James Robichaud
November 1
The young man was very courteous and…
The young man was very courteous and professional. We didn't qualify due to low...
Teresa Penning
October 26
Quick and friendly response.
Quick and friendly response.
Dan Rochon Rochon

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Joel Kranc

About the Author

Joel Kranc is an award-winning writer, author and journalist. Most of his experience lies within the institutional investment and financial services space. He also covers a variety of business topics for publications in North America and the UK.

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